Secret behind 'Why this Kolaveri Di' song's success

I try to keep friendly conversation with the students outside the class, once a student from final year mechanical engineering asked me the meaning of the word ‘kolaveri’ thinking me as a Tamilian as ‘Kumar’ is my sir name even though its not my sir name. I told him I don’t know about that. He only continued that a song by name ‘Kolaveri Di’ has hit more than three million visits in three days of its release and going to hit ten million visits in a week or so. I came home in the evening around 7:00 PM even my room mate started to sing the same song ‘Why this Kolaveri Di’. Suddenly I remembered the song discussed with the student and checked on internet for more information on it.

The song had received more than ten million hits and the number is still increasing. I listened to the song; it turns out to be the mixture of mixture of Tamil and English. Even many had expressed their happiness listening to the music and the hits song has received in very less time. A few had expressed their anger as song doesn’t have any meaning and even the usage of language is not proper. But what is the secret of this song being getting popular? Many have downloaded the song and no wonder if you listen to it on bus or in anywhere else! Even if that count has kept it would have been surely in millions.

The song’s popularity lies in picturing the thinking of younger generation. The song has mainly caught the attention of youngsters in the age group of 20 to 30 may be with the significant number of outliers. In the college life and in the starting of professional career it is likely that a guy gets attracted towards his charming female colleague, even a smile or coffee with her makes his day. The pain guys feel when such charming girls get into a relationship with someone else or get engaged, the feelings are very difficult to express. The normal tendency of guys is to enjoy the pain with the hot drinks explaining their agony to friends with eyes full of tears and a glass of drinks in hand! Everyone will have crush or attraction towards opposite gender at one or the other point of time in life. All these are imbibed in the song with the flavor of regional English is one of the reasons for the success of song.

English words used in the song are quite familiar for the people of South India as the few words are very common in day to day life. Class pronounced as class-u, life pronounced as life-u, light pronounced as light-u and moon as moon-u are very common in Kannada and Tamil. Also, these are not so hi-fi words that anyone cannot understand. Sometimes even I heard n the campus faculty interacting with each other asking ‘class-aa?’ meaning to ask whether he or she has any class to teach. This is also one of the reasons for its popularity as the song closely connects to the speaking language.

Leaving these reasons, the songs popularity is in its newness. The combination of words and a song out of it was beyond imagination but now it is done. It is obvious that people like something new always.

We always like change!

Planning to start exploring Hyderabad

I was busy with the works of the departmental events and expert lectures to both the faculty and students. Experience with the organizing events is always demanding and took most of my time without giving some spare time to sit and post few blogs. For one of the expert lecture, we invited a professor from Goa University and I was assigned with the work of taking care of that person. As the person was known to me it was not difficult for me to converse with him regarding his whereabouts and requirements. The journey to see small part or glimpse of Hyderabad started from the time I went to receive the professor at S. R. Nagar.

I woke up at four in the morning and reached directly to S R Nagar taking bus from Uppal depot as head of my department informed me that the car arranged by the car will be directly coming to pick both of us at S R Nagar. With a bit struggle with auto rickshaw drivers I was able to reach destination. Felt relaxed seeing the professor; it was my duty to make him feel comfortable as I only arranged for his visit to Hyderabad. I informed the car driver in little Telugu whatever I knew about where we are standing and land mark (TB hospital) Car came in twenty minutes to take us to the lodge reserved for stay.

Narayana Comforts at Habsiguda is a good and economic lodge can opt for but all the rooms are air conditioned. One more advantage is its location, center to many places. After completing professor’s daily rituals we left to college and the program went well as the scheduled plan.

Evening we duo returned to lodge and wet for shopping resting for a while as professor wanted to do some shopping. Habsiguda has all the branded show rooms and he purchased t-shirts from Mega Mart. While conversing I told professor that the shoes and leather items are quite cheaper here compared to any other places. He was quite surprised and showed interest in purchasing. We went to Nacharam, I was quite surprised to see street full of shoe marts on either sides. As suggested by one of my colleague’s husband we directly went to Anand Leathers. Prices were very less compared to the branded ones such as Bata, Woodlands etc., the shop had good collections and the service by the shop boys was also good making professor to purchase more than one pair.

Exploring came to end on the next day dropping professor at lakdi-ka-pool for his return journey to Goa. I was happy that I saw a bit of Hyderabad including Nacharam, Planning to explore the city in the near future as I have heard lot of places to visit.

IRCTC - Money deducted but Ticket not booked

IRCTC is the website of Indian Railways allowing people to reserve tickets in advance. Indian citizens can reserve tickets before 120 days of travel and the foreign nationals visiting India can book up to 365 days in advance. The user friendly site allows nearly one million people to book the tickets. Sometimes the site will be very slow and the payment Gateway needs processing time more than expected. Even after processing for a long time the transaction will be failed, the money will be deducted from the account but the ticket will not be booked. This is the common problem people face while booking ticket during the peak hours of the day.

For the people having only required amount in account will end up in problem because of failed transaction as the ticket will not be booked and no money will be there in the account to do fresh reservation. It takes minimum of two to three working days for the money to be refunded into the payee account. The repayment system is good, the money will be refunded without any hassle but the problem is we cant get the money back instantly. The anguish and the helplessness experienced by the people landing in such situation is very difficult to explain.

Other problem is with the payment gateway of the banks. All banks are encouraging online banking, as a result many like to do online transaction instead of standing and sweating in the long never-ending queues. It takes much time by the payment gateways to confirm successful payment and lead to successful booking or successful payment.

A simple solution to avoid such unsuccessful transaction is to do reservation during the non-peak hours. The normal peak hours of transaction is during 8:00 AM to 10:00 AM in morning as this is the most convenient time for everyone, people reaching office early or planned for a trip on the day before will like to do reservation in this time period. Also, the people planned the last minute journey will like to do Tatkal reservation in this time period only making the transaction speed very low. In the evening from 4:30 PM to 9:00 PM is again the peak time people trying for booking tickets as all will tend to think about leisure and spending time outside with family or travel trip after deciding in meetings.

Usually the non-peak hours are after 9:00 PM in the night till next morning and also the number of people trying to reserve ticket is less during the time gap 11:30 AM to 3:30PM. The ticket reservation done during this time will be successful most of the times!

DNA Match Making!

Indian parents will be surprised to know that there exists an alternate match matching technique apart from Astrology. Astrology mainly relies on the position of stars at the time of birth, in the hi-tech medical world even sizerian performed to get the baby delivered will decide the time of birth and in turn the position of stars. In short, we can decide the time of birth! Recently, I heard from one of my neighbor from my native that to avoid the baby to be born in Rahu Kalam they had to pot for sizerian. Before asking doctor to perform sizerian they consulted Astrologers so that the stars will be at the right place. No wonder if in few years some Astro-medico clinics will start and also the hospitals will have consultant or visiting Astro-specialist like other specialists!

DNA matching involves the matching of genetic compatibility of the persons wh wish to get married. According to a company perfroming such DNA tests, it will be helpful in finding the right partner and the relationship lasts for long. Also, the company adds that DNA match making helps in turning people towards the traditional arranged marriages and increases the belief in arranged marriages. I doubt that there is an Indian in the team of that company as we Indians give much importance to the arranged marriages.

Guess the companies performing DNA match have nt heard of one of popular Indian jokes - 'The horoscopes of Boy's mother and Girl should be matched as they are the home makers and they living in hormany is more important than Girl's horoscope matching with the boy!' Otherwise these companies would have started consultation for the same. These kind of comapnies are still in Western countries and not expanded their business in the East, they may consider the mother-in-law and daughter-in-law compability service once they move towards this side.

Relations have to be strong between the personalities based on the warmth and comfortness one feels being with the other. Not in the lab based on the results of DNA match making experiments. But I heard somewhere that during marriages of Indian style also some traditions are performed in order to increase the relation bond between the boy and girl, dont know how far it is true and proved scientifically.