A creative blogging effort failed miserably

Ankur Shanker was an engineering graduate from Delhi College of Engineering and got the admission offer from London School of Economics with a condition to attend summer school as he didn’t study any related subjects of finance or economics in his under graduate studies. Ankur was from a middle class family and couldn’t afford the high cost of education in abroad. He tried many ways to accumulate money for pursuing higher studies, but nothing worked out. Somehow he came to know about blogging and advertising through blogs for earning money.

Inspired by that Shanker planned to launch his blog with an aim to accumulate money as much as possible, with a hope that it will possible for him to study at London School of Economies. He had around eight months time and he came up with an idea of writing one hundred eighty stories, posting a story each day. He wrote blogs with the title ‘Wake Up and Smell the Million DollarStory’ on blogspot (click on the title to visit stories of Shanker) and monetised his site with Google AdSense and also requested for third party advertisements.

Shanker’s idea and effort got wide publicity and even appeared in the national news papers which Shanker call as disastrous. Because of news paper article many landed on his site and clicked on the advertisements appearing on his site repeatedly to help him in getting money. But the people visited his site were more interested in clicking on the Ads than on the reading content, making the site against the policies of Google AdSense. 

Google AdSense and its policies are very strict that it checks each and every aspect of clicks based on IP address, the amount of time the clicker spending on the site. Even the slightest error or fraud like activity can result in disabling of AdSense account.

Same happened with Ankur Shanker’s case. His account got disabled with a reason of suspicious clicks. Shanker completed his series of stories but failed to accumulate money. Finally, Ankur left his dream of studying at London School of Economics.

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